Youth Goodwill Ambassador Corps

A project I am involved in are the Youth Goodwill Ambassadors. As a volunteer I am trying to promote Denmark as an attractive study and work destination. In return, we get to meet other students from Copenhagen and Aarlborg and business leaders and political decision makers from Denmark.

Watch this video to get an idea:

In November me and my team participated in the YGWA National City Branding Competition in Copenhagen. Out of 12 teams that presented their ideas on how to best brand their respective cities (Copenhagen, Aarhus and Aarlborg) as an attractive place to study and work, we won the 1st prize. You can read everything about it here or here.

This idea has now been further developed into a website called discovercity.dk with a team of web specialists. Here you can see how we are proceeding.